IMO – This is Virgil’s Most Creative Sneaker to Date

It really has been 2 months since my last post and ironically so…the last post was about me coming back to writing after a 1 month hiatus after my 30 for 30 blogging run lol. Have you missed me yet? Well let me clear up one thing up… it’s not that I don’t like to write or share insights to this sneaker industry, but more so my absence was basically because I have been stuck with the operations of the business that I simply have no time to blog. I just don’t feel comfortable to find time to blog when I have 200+ unread emails. I have no one to blame but myself for not being operationally prepared to handle the volume and managing tasks internally, but finally this week I took a break and cleared up a lot of stuff I needed to clear up and hopefully find a balance between business and life and maybe some blogging going forward.

While I was a gone, there were a ton of releases and I mean a ton, but instead of me back tracking and talking about every single release, I’m just going to start with the latest one. I get it, you’re probably thinking what the fuck is wrong with me thinking this sneaker is nice. I’m not saying this sneaker is nice, but rather I’m saying this one is probably one of his more creative one to date. If you think about his past releases, he basically just altered existing sneakers just a tad bit and added Off White to the name and called it a day. The last Nike dunk, he basically just inserted a few holes and strung a shoe lace around it and called it a collab. If you ask me, this is probably the first shoe he did to date where I can say he actually put in some differences and made something original….and for that I can certainly respect. Whether or not it resells well, I think it deserves a honorable mention.

Of course, there will be a lot of haters that absolutely hate this shoe but there are also just as much people that actually like this sneaker…strong enough that people were willing to pay $500 USD for this pair just before the release date. Though prices now a has naturally dropped with increased supply to the $300 USD range, it’s still doing some numbers considering the retail price was $180.

BUT from a business/resell standpoint, there might be something about this shoe that can be a wild card and some times wild cards are good when you are long certain pairs. I’m 100% certain this pair will NEVER be in the range of an Off White Chicago resell price, but at the end of the day this is a tier 0 sneaker. Quantities are low and coupled with the fact that this set of 3 was a regional drop, there is a chance this sneaker might go up in price. Let’s say you have 75% of the population that absolutely hates this shoe, but 25% of the population that absolutely digs it…how else are they going to obtain this shoe? The 25% on the other side of the globe will need to buy these in North America and vice versa. Today, fashion and taste can change so fast that you would forget that UGGs was once a thing…so even though these Dunks are way out there today, that doesn’t mean they won’t be loved 1 year or 2 years from now. A certain percentage of sneakers that have done amazing in price appreciation in the past were once very hated on initially (ie. Shattered Backboard 3.0s…). For me, if this pair keeps dropping in price I very well might take a small risk and buy up some pairs that nobody wants. I could be wrong, but I’m a numbers guy and if the risk/reward is there…you bet I’ll be putting money there.

3 thoughts

  1. Glad you’re back!

    Honestly, I am done with all the Off-White collab sneakers. I understand how this one is unique in regards to how much Virgil altered the original silhouette, but the market is too oversaturated with Off-White sneakers, we don’t need new ones. I think Nike should focus more on other brand collaboration (i.e. Ben & Jerry, Grateful Dead, Union, etc) and let them have the liberty to change up the design. OW is too overhyped, overpriced, and oversaturated.


  2. I have been waiting for this sneaker for a while now and in hand it does not disappoint. I bought resell at 300 and I don’t even feel guilty about it because I have a feeling and you also being an expert have confirmed it more than likely will go up. I bought mine to wear but if shit hits the fan I can just sell worn and still get the value I paid for.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s