Last night was bittersweet moment when I decided to sell my personal pair of DS Nike Dunk SB Supreme White cement in size 10.5 US. To be honest, I had this pair in my personal collection for the longest time because this pair held sentimental value for it being a pair I couldn’t afford when I was kid. Though I have a pre-owned pair to kick around still, as a sneakerhead thing you already know the feeling of having a backup pair on ICE. However, the perfect storm came when I saw an attractive bid on StockX for a size 10.5 and at the same time I’m forecasting May to be a big month in terms of releases that needed a lot of capital from the business. If you’re a user of StockX, it’s not always easy to come across a competitive bid. Most of the the time, people are there to low ball and often times expensive items take a long time to sell.
The reason I decided to sell them is because I felt like the Dunk Supreme ceiling has probably capped and for a pair with $2k+ value just sitting there isn’t really helping the business as a whole. Sure it makes me personally feel good that I know i’m sitting on a DS pair in the box, BUT at the end of the day it’s an opportunity cost. The money can be used to make MORE money.
Netmag as a business doesn’t have unlimited cash flow. As much as I want to expand the business I still want to retain 100% ownership in the business with NO debt! I never thought of raising capital through equity or taking out big business loans because I feel this is the easy way out. As an entrepreneur I want to be able to work under pressure all the time, that way it trains me to make sound sensible decision under difficult situations. On the flip side, if money was never a problem I would just be buying everything in the world and I would never think about selling things to make money. When you’re too relaxed in business you won’t be maximizing returns IMO.
With that said….May is looking like a hot month in terms of releases with Travis Jordan 1s releasing. This means having the capital ready is a crucial factor. Shoes and opportunities like this don’t come up often in the year and being able to capitalize is what defines a successful business in Sneaker Re-selling. From a business perspective, I think the growth potential on the Travis 1s will be MUCH greater than the supreme dunks over the next year and it only makes sense to invest in the Travis 1s than to hold on to the supreme dunks. From this decision alone, it made me feel better letting go my personal favourite for something better for the business as a whole. Did I make the right decision?